37 Types of Content Every Sports Team Should Be Using

Fan Engagement, Italian Soccer Marketing, MLS Marketing, Scottish Football Marketing, Soccer Marketing, Spanish Football Marketing, Sports Marketing

Goals. Touchdowns. Wins. Birthdays.

These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.

Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.

In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.

MOMENTS FROM TRAINING

TIMEZONES TO WATCH

PREVIEW OF GAME

GAMEDAY CONDITIONS

SHOTS FROM THE CITY or STADIUM

PRE-GAME STATS

INJURY REPORTS

PRE-GAME FESTIVITIES

TEAM ARRIVALS/WARMUPS

TEAM LINEUPS

GOALS

or homeruns, touchdowns, tries and so on.

PREDICTIONS VIA POLLS

HALF-TIME

ENCOURAGEMENT DURING GAME

SUBSTITUTIONS

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FINAL RESULT

GAME STATS

MAN OF THE MATCH

or, let your fans decide who the MOTM/MVP is

IF YOU WIN

PLAYER STATS

POST-GAME INTERVIEWS

BEST MOMENTS FROM THE GAME

PHOTO REVIEW

STANDINGS

MILESTONES

HAPPY BIRTHDAY

HOLIDAYS

PLAYER QUOTES

PLAY-BY-PLAYS

COUNTDOWNS

RECAPS


RARER TYPES OF CONTENT

PLAYER MOVES

TEAM OUTINGS

CHARITY EFFORTS

GIVEAWAYS

MERCHANDISE OFFERS

PROMOTION OF OTHER CHANNELS


Written by Ross Cranwell

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