Goals. Touchdowns. Wins. Birthdays.
These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.
Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.
In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.
MOMENTS FROM TRAINING
TIMEZONES TO WATCH
PREVIEW OF GAME
GAMEDAY CONDITIONS
SHOTS FROM THE CITY or STADIUM
PRE-GAME STATS
INJURY REPORTS
PRE-GAME FESTIVITIES
TEAM ARRIVALS/WARMUPS
TEAM LINEUPS
GOALS
or homeruns, touchdowns, tries and so on.
PREDICTIONS VIA POLLS
HALF-TIME
ENCOURAGEMENT DURING GAME
SUBSTITUTIONS
FINAL RESULT
GAME STATS
MAN OF THE MATCH
or, let your fans decide who the MOTM/MVP is
IF YOU WIN
PLAYER STATS
POST-GAME INTERVIEWS
BEST MOMENTS FROM THE GAME
PHOTO REVIEW
STANDINGS
MILESTONES
HAPPY BIRTHDAY
HOLIDAYS
PLAYER QUOTES
PLAY-BY-PLAYS
COUNTDOWNS
RECAPS
RARER TYPES OF CONTENT
PLAYER MOVES
TEAM OUTINGS
CHARITY EFFORTS
GIVEAWAYS
MERCHANDISE OFFERS
PROMOTION OF OTHER CHANNELS
Written by Ross Cranwell
