37 Types of Content Every Sports Team Should Be Using

Goals. Touchdowns. Wins. Birthdays.

These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.

Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.

In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.

MOMENTS FROM TRAINING

Che gol di @jlbiabiany nell'allenamento di oggi! #FCIM https://t.co/OgftlkYsqq

— F.C. Internazionale (@Inter) September 24, 2015

TIMEZONES TO WATCH

Check what time KO is for tomorrow's match. Due to UEFA rules, live audio only for all @CelticTV subscribers (NM) pic.twitter.com/mF6bGkvUCc

— Celtic Football Club (@celticfc) September 30, 2015

PREVIEW OF GAME

Match Preview pres. by @drinko4: #LAGalaxy “have to be ready” for huge clash with @FCDallas: http://t.co/D1ssZRt4xF pic.twitter.com/mRyzExYhWI

— LA Galaxy (@LAGalaxy) September 26, 2015

#Patriots Week 3 What to Watch For: pic.twitter.com/DEYOdokASW

— New England Patriots (@Patriots) September 25, 2015

GAMEDAY CONDITIONS

GAMEDAY! The #LAGalaxy can move into first place with a win tonight over @FCDallas: http://t.co/DU2YbW7Guy #LAvDAL pic.twitter.com/y2SYt3PE3D

— LA Galaxy (@LAGalaxy) September 27, 2015

SHOTS FROM THE CITY or STADIUM

It's a beautiful #NYCFC match day for our first trip to Vancouver. Six hours to kickoff on @YESNetwork #WeAreOne pic.twitter.com/deFbvhPi8o

— New York City FC (@NYCFC) September 26, 2015

Hello Wembley. #ShoulderToShoulder #RWC2015 pic.twitter.com/DNnD01irE2

— Irish Rugby (@IrishRugby) September 25, 2015

PRE-GAME STATS

#LAvDAL By The Numbers: Will tomorrow’s match vs. @FCDallas also end 2-1? http://t.co/zXkBnVt61Q pic.twitter.com/AAaN0rFaQl

— LA Galaxy (@LAGalaxy) September 26, 2015

INJURY REPORTS

#Patriots Friday injury report: http://t.co/h8QD2iACMF pic.twitter.com/63uKtMmYyE

— New England Patriots (@Patriots) September 25, 2015

PRE-GAME FESTIVITIES

#MUFCvWOB Our fans have arrived in Manchester! Come on VfL! pic.twitter.com/p8kdkCluWl

— VfL Wolfsburg EN (@VfLWolfsburg_EN) September 30, 2015

TEAM ARRIVALS/WARMUPS

#NYCFC arrival cam @WhitecapsFC #WeAreOne pic.twitter.com/t6IBxbPUKk

— New York City FC (@NYCFC) September 27, 2015

TEAM LINEUPS

Fourie du Preez will captain the @Springboks for the first time when #RSA face #SCO on Saturday #RSAvSCO #RWC2015 pic.twitter.com/Ivswd10dvY

— Rugby World Cup (@rugbyworldcup) September 30, 2015

La composition du Paris Saint-Germain pour affronter le Shaktar Donetsk ! pic.twitter.com/TdZxryBmhF

— PSG Officiel (@PSG_inside) September 30, 2015

GOALS

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!!!!! Entra e segna, in @ChampionsLeague!!! GRANDEEE!!! #JuveSiviglia 2-0 pic.twitter.com/5yCR4NIpr9

— JuventusFC (@juventusfc) September 30, 2015

or homeruns, touchdowns, tries and so on.

HOME RUN! @AROD gives the #Yankees the lead! pic.twitter.com/uTCCANwk25

— New York Yankees (@Yankees) October 1, 2015

PREDICTIONS VIA POLLS

Selon vous qui est l'homme de cette 1e période côté Parisiens ? #SHAPSG

— PSG Officiel (@PSG_inside) September 30, 2015

HALF-TIME

45+1' C'est la mi temps, Paris mène 2 buts à 0 face au Shaktar Donetsk !! #SHAPSG pic.twitter.com/X5cGLEWShC

— PSG Officiel (@PSG_inside) September 30, 2015

ENCOURAGEMENT DURING GAME

¡Comienza la segunda parte en el Swedbank Stadion! ¡VAMOS REAL! #RMUCL #HalaMadrid pic.twitter.com/L6kmu8Hxro

— Real Madrid C. F. (@realmadrid) September 30, 2015

SUBSTITUTIONS

FINAL RESULT

FT: #mufc 2 Wolfsburg 1. Goals from Mata and Smalling clinch an important @ChampionsLeague win for the Reds. Yes! pic.twitter.com/aUuerSGKGK

— Manchester United (@ManUtd) September 30, 2015

GAME STATS

Here are the key stats from #mufc's win over Wolfsburg – read more in our match report: http://t.co/8tuNEqFysg pic.twitter.com/b2cd065oZ6

— Manchester United (@ManUtd) September 30, 2015

MAN OF THE MATCH

Third Rail's man of the match! http://t.co/46DRcK3vGG #NYCFC pic.twitter.com/ePwkixSm24

— The Third Rail (@ThirdRailSC) August 15, 2015

or, let your fans decide who the MOTM/MVP is

Retweet to vote for Bastian Schweinsteiger as #mufc's Man of the Match v Wolfsburg. pic.twitter.com/QJvYwUFDTG

— Manchester United (@ManUtd) September 30, 2015

IF YOU WIN

#StartSpreadingTheNews pic.twitter.com/TW2bL1Tm8H

— New York Yankees (@Yankees) September 25, 2015

PLAYER STATS

Adam Warren put together another strong start today at The Stadium. #LetsGoYankees pic.twitter.com/WoILrzb0Rd

— New York Yankees (@Yankees) September 26, 2015

POST-GAME INTERVIEWS

Find out what #MUTV pundit @PatCrerand thought of United's win against Wolfsburg… https://t.co/KPO0xybLVy

— Manchester United (@ManUtd) September 30, 2015

BEST MOMENTS FROM THE GAME

Pirlo nearly puts it in off the corner. https://t.co/GcwNyDOKRa

— New York City FC (@NYCFC) September 20, 2015

PHOTO REVIEW

[PHOTOS] Luis Suárez's celebration against Bayer Leverkusen Full photogallery: http://t.co/bguOpMWSSe pic.twitter.com/iGMK1rR6zH

— FC Barcelona (@FCBarcelona) September 30, 2015

STANDINGS

1/2 WAY STANDINGS: #AUS #SCO #NZL #IRE top the four pools! RT if you've enjoyed #RWC2015 so far 👍👌 pic.twitter.com/2shYFmxY9v

— Rugby World Cup (@rugbyworldcup) September 29, 2015

MILESTONES

[INFOGRAPHIC] Dani Alves reaches 350 appearances in a Barça shirt http://t.co/bOuJN1vgfj pic.twitter.com/nER8e33Pwp

— FC Barcelona (@FCBarcelona) September 30, 2015

HAPPY BIRTHDAY

Oggi Adem #Ljajic compie 24 anni: tanti auguri! #FCIM pic.twitter.com/7MoyLiQAbV

— F.C. Internazionale (@Inter) September 28, 2015

HOLIDAYS

America, heck yea! Happy birthday USA 🇺🇸 pic.twitter.com/dZcyK6njsn

— Atlanta Hawks (@ATLHawks) July 4, 2015

PLAYER QUOTES

Eli Manning spoke today and gave his thoughts on Sunday's Buffalo game. WATCH: http://t.co/NfZo6bJSuR pic.twitter.com/bt3HC1gZrP

— New York Giants (@Giants) September 30, 2015

PLAY-BY-PLAYS

A look at all of the goal animations during our current three-match winning streak #WeAreOne http://t.co/mgWaZxrTMx pic.twitter.com/guClOGJWff

— New York City FC (@NYCFC) September 29, 2015

COUNTDOWNS

28 days until Opening Night! @Teague0's season high last year was 28 points (twice). pic.twitter.com/O61d90lUYw

— Atlanta Hawks (@ATLHawks) September 30, 2015

Rio is waiting for the entire world to come, with open arms and open hearts. Join @Rio2016_en: use #1YearToGo pic.twitter.com/WedA6Oo6t2

— Olympics (@Olympics) August 5, 2015

RECAPS

#NYCFC Top 5 Plays of September: http://t.co/ke3l1AY9Ck #WeAreOne What's your #NYCFC top play of the month? pic.twitter.com/iXmFCdgV31

— New York City FC (@NYCFC) October 1, 2015

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RARER TYPES OF CONTENT

PLAYER MOVES

Thank you for everything, @DeMarreCarroll1. Good luck in Toronto. pic.twitter.com/pm18Ml9A6V

— Atlanta Hawks (@ATLHawks) July 9, 2015

TEAM OUTINGS

The England teams at @Number10gov last night! pic.twitter.com/AjcUiXh5D2

— England Cricket (@englandcricket) September 22, 2015

CHARITY EFFORTS

.@DBetances50 surprised students at M.S. 224, including contest winner Reilly Garay who won 4 tix to tonight’s game. pic.twitter.com/oePwQkXyu4

— New York Yankees (@Yankees) September 29, 2015

GIVEAWAYS

Enter now for a chance to win four tickets to #MEXvUSA at the Rose Bowl: http://t.co/rMRQx1QaW7 pic.twitter.com/XJbUmZ24qp

— LA Galaxy (@LAGalaxy) September 26, 2015

MERCHANDISE OFFERS

20% off on our #FCBDIN scorers' shirts – offer valid until 23:59 CEST on 30th September: http://t.co/VzhAlVOInl pic.twitter.com/ItVJV9Iim0

— FC Bayern English (@FCBayernEN) September 29, 2015

PROMOTION OF OTHER CHANNELS

Make sure you add us on @Snapchat (nyrangers) for behind the scenes looks! #NYRSnaps #NYR pic.twitter.com/FrNLzX5VpU

— New York Rangers (@NYRangers) September 8, 2015

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Written by Ross Cranwell