37 Types of Content Every Sports Team Should Be Using

Fan Engagement, Italian Soccer Marketing, MLS Marketing, Scottish Football Marketing, Soccer Marketing, Spanish Football Marketing, Sports Marketing

Goals. Touchdowns. Wins. Birthdays.

These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.

Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.

In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.

MOMENTS FROM TRAINING

TIMEZONES TO WATCH

PREVIEW OF GAME

GAMEDAY CONDITIONS

SHOTS FROM THE CITY or STADIUM

PRE-GAME STATS

INJURY REPORTS

PRE-GAME FESTIVITIES

TEAM ARRIVALS/WARMUPS

TEAM LINEUPS

GOALS

or homeruns, touchdowns, tries and so on.

PREDICTIONS VIA POLLS

HALF-TIME

ENCOURAGEMENT DURING GAME

SUBSTITUTIONS

2015-01-30 23.30.57

FINAL RESULT

GAME STATS

MAN OF THE MATCH

or, let your fans decide who the MOTM/MVP is

IF YOU WIN

PLAYER STATS

POST-GAME INTERVIEWS

BEST MOMENTS FROM THE GAME

PHOTO REVIEW

STANDINGS

MILESTONES

HAPPY BIRTHDAY

HOLIDAYS

PLAYER QUOTES

PLAY-BY-PLAYS

COUNTDOWNS

RECAPS


RARER TYPES OF CONTENT

PLAYER MOVES

TEAM OUTINGS

CHARITY EFFORTS

GIVEAWAYS

MERCHANDISE OFFERS

PROMOTION OF OTHER CHANNELS


Written by Ross Cranwell

Increasing Season Tickets Sales: Orlando SC Tries Referral Program

Sports Marketing, US Marketing

In an effort to drive season ticket sales before their inaugural season in the MLS, Orlando SC have started a referral push.

I am a big believer in referrals and leveraging the community and advocates you already have following your product – so is good to see Orlando taking this approach. The likes of Uber, Airbnb, Seamless are new tech companies which have relied heavily on referral systems and looks to have worked well for them.

Their offer of 5% credit is not massive, but at the minimum for fans who are already recommending friends, it is an added bonus to get them to push their friends to sign on the dotted line for a season ticket.

There were 59 clicks on this twitter post as of Jan 20th [see https://bitly.com/1yGKICY+] from their 54k+ twitter followers, which shows some interest in this campaign, but this type of initiative may need to be sent out a number of times across multiple channels to make sure all season ticket holders know of, and are reminded of, the opportunity at hand.

What other referral programs at sports events have you seen?