Celtic are close to my heart because of their close ties to Ireland, but also because of fantastic social marketing efforts like this.
On the 20th of December, 2014, the Scottish club offered the opportunity for anyone who was unemployed at Christmas to attend a game – free of charge.
This really shows that Celtic is behind the city, so much so that even a Rangers fan might appreciate this gesture :).
The initiative reflects our commitment to stay true to the founding principles of the club by helping those less fortunate and remain a Club open to all.
I am a big fan of social entrepreneurship and anything that gives back to the community, and this initiative is right up my alley.
Both the fans and Celtic win in this situation. The fans get a chance to experience the incredible atmosphere at the stadium, when they may not have had the extra funds to do so. At the same time, the club gives back and builds trust and respect in the city, and from a direct marketing and PR perspective, they get extra visibility for their club in national and international press. This specific piece was picked up by Sky Sports, Fox soccer, and many other media outlets.
We often see famous players making visits to children’s hospitals and this is another clever way in which a club can show appreciation to the city and it’s people.
The acts of kindness can become lifelong memories for people and hopeful inspiration for those who participate.
What socially responsible efforts have you seen from other sports teams that have impressed you?
