When Humor Works – OSU Basketball Example

Sports Marketing, US Marketing

Humor is a tough one to get right in marketing and social media, but OSU did a good job with this photo for their Media Day.

The comments were a mixture of positive and negative, but the tweet had about 10x more engagement than normal. So, props to the coach for the pose, and props to the social media team on this one!


Increasing Season Tickets Sales: Orlando SC Tries Referral Program

Sports Marketing, US Marketing

In an effort to drive season ticket sales before their inaugural season in the MLS, Orlando SC have started a referral push.

I am a big believer in referrals and leveraging the community and advocates you already have following your product – so is good to see Orlando taking this approach. The likes of Uber, Airbnb, Seamless are new tech companies which have relied heavily on referral systems and looks to have worked well for them.

Their offer of 5% credit is not massive, but at the minimum for fans who are already recommending friends, it is an added bonus to get them to push their friends to sign on the dotted line for a season ticket.

There were 59 clicks on this twitter post as of Jan 20th [see https://bitly.com/1yGKICY+] from their 54k+ twitter followers, which shows some interest in this campaign, but this type of initiative may need to be sent out a number of times across multiple channels to make sure all season ticket holders know of, and are reminded of, the opportunity at hand.

What other referral programs at sports events have you seen?