Roma have a new American owner and the marketing smarts from Pallotta and his forward thinking approach are starting to show.
One of the initiatives that they have been pushing across social media and their website is the Roma bus – and the chance to have your face on the side of the vehicle.
This is a fun project that provides Roma with revenue and loyalty and gives fans an opportunity to be visible every time the Roma bus pulls into the stadium.
New York City FC recently launched the same initiative for their shirts, but this option was limited to season ticket holders only.
As a sports team, what can you give fans the opportunity to be a part of?