37 Types of Content Every Sports Team Should Be Using

Fan Engagement, Italian Soccer Marketing, MLS Marketing, Scottish Football Marketing, Soccer Marketing, Spanish Football Marketing, Sports Marketing

Goals. Touchdowns. Wins. Birthdays.

These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.

Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.

In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.

MOMENTS FROM TRAINING

TIMEZONES TO WATCH

PREVIEW OF GAME

GAMEDAY CONDITIONS

SHOTS FROM THE CITY or STADIUM

PRE-GAME STATS

INJURY REPORTS

PRE-GAME FESTIVITIES

TEAM ARRIVALS/WARMUPS

TEAM LINEUPS

GOALS

or homeruns, touchdowns, tries and so on.

PREDICTIONS VIA POLLS

HALF-TIME

ENCOURAGEMENT DURING GAME

SUBSTITUTIONS

2015-01-30 23.30.57

FINAL RESULT

GAME STATS

MAN OF THE MATCH

or, let your fans decide who the MOTM/MVP is

IF YOU WIN

PLAYER STATS

POST-GAME INTERVIEWS

BEST MOMENTS FROM THE GAME

PHOTO REVIEW

STANDINGS

MILESTONES

HAPPY BIRTHDAY

HOLIDAYS

PLAYER QUOTES

PLAY-BY-PLAYS

COUNTDOWNS

RECAPS


RARER TYPES OF CONTENT

PLAYER MOVES

TEAM OUTINGS

CHARITY EFFORTS

GIVEAWAYS

MERCHANDISE OFFERS

PROMOTION OF OTHER CHANNELS


Written by Ross Cranwell

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My Experience with Periscope at a Live Sports Event

MLS Marketing, New York Stuff, Periscope Marketing, Soccer Marketing, Sports Marketing, Stadium Marketing, Uncategorized

When NYCFC played Sporting Kansas City in Yankee stadium, I saw it as a perfect time to try out Periscope, the new live-broadcasting app from the creators of Twitter.

I downloaded the app, charged my phone to the max and set out for the Bronx.

The app itself was easy to use and incredibly fast to initiate broadcasting – so much so that I was worried that I would accidentally broadcast something when I was not ready.

At the 10th minute of the game I began to broadcast under “NYCFC v Sporting KC” and immediately people visited the live stream.

After 20 seconds there were close to 100 viewers and people were making comments such as “GO NYCFC” or “This is so cool”. I didn’t interact with commenters at this point, but I instantly saw the power of Periscope. 

20 more seconds in and viewers started to drop dramatically.

Seeing the drop I tried to vary up the viewpoints of the game, but the decline continued.

Soon enough there were little to no viewers and it seemed a poor use of time to continue. I turned off Periscope and went back to enjoying the game in ‘real-time’.

Seeing that huge rush of interest when initiating broadcasting I thought I would give it another go closer to half time, but certainly was not going to look through a screen for the majority of the match. Plus, my phone was dying fast.

At my second attempt, there was another flood of viewers and as I had seen before there was a massive drop off after a short period of time.

At random intervals I continued to broadcast but chose to enjoy the atmosphere with the Third Rail crew rather than focus major efforts on this.

While it was exhilarating to broadcast live from our supporters section and give people a view into the stadium I soon realized that the content I was creating was not being saved. I had captured great moments and then they were gone. Fortunately, I found that there was an option to save your video, albeit in a low-quality format.

As I move forward with documenting the Third Rail and NYCFC, it will definitely be a weigh up as to whether I want to get quality video capturing the moment or choose to broadcast live and have lower-quality material to upload on different platforms.

After the day of 4 or 5 periscopes these were the basic results.

Next time, when we make the trip to Philadelphia I will remember to save videos, bring a better battery (I am getting an external drive) and also be more saavy about the times to record live.

What have your experiences been with Periscope at sporting occasions or other events?