I absolutely love how SnapChat is being used to allow people to experience different events like the World Cup this year in Brazil. People often attend events for the experience. The roar of the crowd, the comradery from your friends who are attending with you, the buzz you get from the beats blaring from the stage. Only if you are there can you really get a feeling of what it the event is like. That is until Snapchat launched ‘Our Story’ over a month ago. SnapChat brings the experience so much closer to home with videos from the eyes of the attendees and performers. Videos and images from inside and outside the event help you get more of a sense of what it’s like to be there. I could see this being used in so many ways for marketing, but definitely if a sports brand wants to put bums on seats as a stadium. You can watch a game from home, but nothing beats the feeling when a team scores at a packed house. If I saw an incredible atmosphere at a game, I know that I would be tempted to go to their next one. Everyone lives to feel alive – and events like soccer or football matches help you do that. While tv generally brings the game closer, it is Snapchat which gives you a ‘Behind the Scenes’ view of the event. Let’s take a quick look at today’s Live stories.