Goals. Touchdowns. Wins. Birthdays.
These are just some of the many moments that sports teams can highlight and turn into shareable content for their fans.
Having managed The Third Rail’s social media accounts for NYCFC’s inaugural season in the MLS, I wanted to organize these shareable moments in one place for my own use and thought it may be useful to other sports teams, too.
In this post, I’ve listed out 37 pieces of content that every sports team can use to make their social media shine.
MOMENTS FROM TRAINING
TIMEZONES TO WATCH
PREVIEW OF GAME
SHOTS FROM THE CITY or STADIUM
or homeruns, touchdowns, tries and so on.
PREDICTIONS VIA POLLS
ENCOURAGEMENT DURING GAME
MAN OF THE MATCH
or, let your fans decide who the MOTM/MVP is
IF YOU WIN
BEST MOMENTS FROM THE GAME
RARER TYPES OF CONTENT
PROMOTION OF OTHER CHANNELS
Written by Ross Cranwell