Why SnapChat is an Incredible Marketing Tool for Events

Snapchat Marketing

I absolutely love how SnapChat is being used to allow people to experience different events like the World Cup this year in Brazil. People often attend events for the experience. The roar of the crowd, the comradery from your friends who are attending with you, the buzz you get from the beats blaring from the stage. Only if you are there can you really get a feeling of what it the event is like. That is until Snapchat launched ‘Our Story’ over a month ago. SnapChat brings the experience so much closer to home with videos from the eyes of the attendees and performers. Videos and images from inside and outside the event help you get more of a sense of what it’s like to be there. I could see this being used in so many ways for marketing, but definitely if a sports brand wants to put bums on seats as a stadium. You can watch a game from home, but nothing beats the feeling when a team scores at a packed house. If I saw an incredible atmosphere at a game, I know that I would be tempted to go to their next one. Everyone lives to feel alive – and events like soccer or football matches help you do that. While tv generally brings the game closer, it is Snapchat which gives you a ‘Behind the Scenes’ view of the event. Let’s take a quick look at today’s Live stories.

OCTOBER 4TH, 2014: THE EVENTS FOR TODAY. SPORTS, MUSIC AND … HOT AIR BALLOONS!

IMG_1513.PNG

A SNEAK PREVIEW AS THE TEAM COMES OUT

IMG_1514.PNG

THE FANS GETTING IN THE MOOD

IMG_1515.PNG

THE BUZZ OF THE TEAM COMING ONTO THE PITCH

IMG_1516.PNG

IMG_1517.PNG

MUSIC LOVERS GOING CRAZY

IMG_1520.PNG

INCREDIBLE VIEWS OF THE HOT AIR BALLOONS ACROSS THE SKY

IMG_1519.PNG What do you think of Snapchat as a marketing channel?

Advertisements

One thought on “Why SnapChat is an Incredible Marketing Tool for Events

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s